Parfums CIRO awakens to new life again. As an homage to the CIRO brand and its legacy, these classic compositions served as inspiration for today’s perfumers who have not only reinterpreted each fragrance but have also retained the names of the almost 100-year-old perfume creations.
And, for the time being, is the last fragrance of the perfume brand CIRO, which until then had launched over two dozen perfumes onto the market.
The Plaza Hotel hosts one of the famed fashion shows of New York’s luxury department store, Jay Thorpe, in which three of Parfums CIRO’s bestsellers play a major role – as namesake to the private brand of robes known as Jay Thorpe Originals. Stylistically inspired by the fragrances they become centerpiece of the fashion show.
– and conquers Europe as a brand: Wiedhopf changes the name of his company, which from now on is officially called Parfums CIRO and attains its new additional seat in Paris at the legendary Place Vendôme.
The beginning of the success story: Wiedhopf’s love of fragrances, his irrepressible inventiveness and his creative urge result in his own first creations which are produced by fragrance house Gabilla in France and sold under the name CIRO. PTAH, CHEVALIER DE LA NUIT and LE CHYPRE DU NIL & MASKÉE are launched and rank among the world’s first niche perfumes. Perfectionism: spectacular fragrances in eye-catching bottles, designed by Julien Viard among others, crafted by Baccarat and flanked by ingenious marketing campaigns.
Together with his business partner, Wiedhopf launches the Guy T. Gibson Company and for the next few years acts as importer for the brand Caron, who he holds in high regard. The company is based in the heart of New York’s Fifth Avenue, the birthplace of the avant-garde brand CIRO.
Founder of the CIRO brand, is born in Brooklyn, New York, as the son of German-speaking immigrants.